With a few digs through my makeup bag and lots of help from Brad’s Deals beauty editor Casey Runyan, I compiled a list of quality drugstore alternatives to expensive brand-name beauty products. Luckily for my dwindling finances, I finally discovered what my more thrifty friends had been telling me for years – lots of drugstore makeup is just as good (or better!) than the high-end stuff. I looked like a million bucks, but I couldn’t say the same for my bank account.
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I hit my cosmetic stride while working at a salon after college, and once I knew how to expertly apply makeup, I started investing the good stuff: AVEDA hair products, MAC lipstick, Benefit mascara… Pretty soon I was way spending too much money I didn’t have on brand-name beauty products. As a young, impressionable 9th grader in the early 2000s, I went through an *~eMo~* phase and spent hours every morning applying layer after layer of dark eyeliner underneath my eyes and taking dozens of angled MySpace selfies to show off my handiwork. Plumping Lip Venom was all the rage a few years later, even though it left my lips stinging and raw after just a few applications, and in college I discovered the magic of lipstick and foundation and spent a few rocky years with red teeth and a ghost-white face. Junior high was all about thick layers of glittery eye shadow that got stuck in my eyes and Bonnie Bell Lip Smackers (RIP) that I’d lick off moments after application. The idea that I could change the way I looked depending on the occasion and my mood was a revelation, and I quickly amassed a vast collection of colorful cosmetics. Since the day I first raided my mother’s makeup bag at age 12, I’ve been obsessed with the stuff.
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